“It did what all ads are supposed to do: create an anxiety relievable by purchase.”
― David Foster Wallace
I just read an article about the hilarious Rebel Wilson. I became a HUGE (no pun intended) fan of hers through her work on Bridesmaids and then fell in love all over again with her Fat Amy role in Pitch Perfect.
I LOVE HER.
Now, I want to stalk her and buy t-shirts from her Fat Mandi Web site. (The funniest part about the t-shirts? They only come in sizes medium and above because they're "not for skinny bitches." See what I mean? HILARIOUS.) I already own Bridesmaids but I'm considering running by Target tonight to pick up Pitch Perfect and perhaps that Details magazine that had a little snippet about her. I want to be her New Best Friend.
All because I read a stupid article. Publicity articles, commericials and print ads were made with people like me in mind. You can sell me ANY. THING. If it's a clever ad and you make me believe I need it, well, by gory I will move hell and high water to get it.
Case in point: when I worked in marketing for a little company that designs and markets software for nonprofits (OK, fine, it's a BIG company now but I try not to use names so that I don't offend people), I told all the folks I worked with about the TREE that grew MULTIPLE FRUITS. I saw it in one of those ads in the Sunday paper coupons. It was something like: AMAZING tree grows a VARIETY of fruits! I thought this was the most CLEVER invention EVER. My marketing manager thought I was hysterical SO they bought me one as a going-away gift when I left. The thing looked like a stick. They had made little pieces of fruit..bananas, apples, and oranges...and had hung them on the tree with pictures of my marketing department friends and messages written on the fruits.
I planted that sucker.
And I was disappointed when it died because I KNEW it would bear magical fruit. I was really, truly devastated because the AD SAID IT WOULD BEAR FRUIT.
I also always believe that I will win when I play ANY sweepstakes game, buy a lottery ticket (which I did one time), or purchase a raffle ticket. I truly, truly believe I will win. I am also SURPRISED when I don't.
Infomercials? Fuhgeddaboutit. I need EVERYTHING I see on an infomercial. If they have half an hour to sell me something, it becomes a life's goal of mine to acquire said product. I focus in on it until I see a commercial for something else that I absolutely must have.
I have come so close to buying those glass things you put in plants to feed them, face creams, foot lotions, tanning supplies, get-thin-quick nutritional supplements, miracle bras, miracle pants, miracle music. Any new car ad I see makes me want to get that car. EVEN vehicles that I would never in a million years consider buying. "Oooh, I think I DO need that Ford Ranger for hauling mulch! Look how SPORTY it is!"
I am such a freakin' sucker. You could totally sell me swamp land. Or air. (I have bought air before at the gas station...you know you have, too.)
Now, I have to run to Target before they sell out of all the copies of Pitch Perfect....
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